Canon today announces the latest addition to its worldfamous EOS range with the launch of the new EOS 5D Mark III. The EOS 5D Mark IIIbuilds on the performance of the legendary EOS 5D Mark II, offering improved speed,greater resolution, enhanced processing power and extended creative options for bothstills and Full HD movies – providing unparalleled artistic freedom for the most demanding photographers.
Incorporating feedback from photographers worldwide, the EOS 5D Mark III offers improved performance in virtually every area. A new 22.3 Megapixel (MP) full-frame sensor offers the ideal balance of resolution for stills and HD movies and up to 6 frames per second (fps) shooting, whilst a 61-point AF system and 63-zone metering provide greater speed, flexibility and accuracy. Powered by the latest DIGIC 5+ processing technology, the EOS 5D Mark III also features enhanced video functions, offeringimproved image quality alongside greater audio control – redefining creative possibilities for photographers and amateur videographers alike. “The EOS 5D Mark III represents a big step forward for the EOS 5D series” said Kieran Magee, Marketing Director, Professional Imaging, Canon Europe.

Enhanced performance
With its comprehensively upgraded specification, the EOS 5D Mark III is the ideal toolfor the growing number of photographers shooting both stills and movies. The camera’s newly-developed 22.3MP full-frame sensor provides increased resolution and finer detail, enabling the capture of a wide range of scenes, from sweeping landscapes to beautiful portraits. Higher speed continuous shooting also offers expanded creative possibilities. Additionally, the sensor’s advanced architecture offers a huge native ISO range of 100-25,600, expandable to 102,400, making it possible to capture clean, high quality pictures, even in extreme low-light conditions.
The EOS 5D Mark III utilises the same 61-point wide-area AF system as the flagship EOS-1D X, providing exceptional sensitivity, precision and speed.
Creative performance without compromise
The EOS 5D Mark III features Canon’s latest DIGIC 5+ image processor, which powers a range of new functions without affecting the camera’s performance. With in-camera RAW processing and editing capability, photographers also have the option to immediately begin post-processing their images while still on a shoot. The increased power of DIGIC 5+ also enables a range of tools which contribute to higher image quality. Lens peripheral illumination correction, Lens chromatic aberration correction (lateral and axial) and high ISO noise reduction are all performed in-camera without affecting performance, allowing photographers to continue shooting without any camera lag. Additionally, in-camera image rating via a dedicated button makes it easy for photographers to organise images ahead of post-production. The EOS 5D Mark III features a new Creative Photo button, which enables users to quickly select Picture Styles and capture multiple exposures, as well as offering direct access to the HDR shooting mode. In playback, pressing the Creative Photo button displays a new comparative playback function, displaying two images side-by-side to allow photographers to view, magnify and compare the quality of different exposures mid-shoot. A continuous silent mode is also available, enabling photographers to capture fastermoving subjects without attracting attention.

Next generation EOS Movies
The EOS 5D Mark III builds on the reputation of the EOS 5D Mark II, with a range of new features introduced following feedback received from photographers to provide even better Full HD video performance. The addition of a movie mode switch and a recording button also offers greater usability, enabling videographers to begin shooting immediately when movie mode is engaged. Variable frame rates range from 24fps to 60fps, and the addition of SMPTE timecode support provides greater editing flexibility and easier integration into multi-camera shoots.
Professional build, easy operation
The EOS 5D Mark III has been built to offer photographers easy-handling and robust build quality.
Digital Lens Optimizer – new in Digital Photo Professional v3.11
The EOS 5D Mark III comes complete with the most advanced version of Digital Photo Professional (DPP) yet – Canon’s free, in-box software enabling high-speed, high quality processing of RAW images. New in DPP v3.11 is Digital Lens Optimizer – a revolutionary new tool designed to drastically improve image resolution. This creates exceptionally detailed, high-quality images with highly manageable file sizes, providing photographers with maximum image quality and greater flexibility.
EOS System compatibility
As part of the EOS System, the EOS 5D Mark III is immediately compatible with over 60 EF Lenses, including the EF 24-70mm f/2.8L II USM – the new, essential wide-angle zoom lens from Canon’s famous L-series.
Canon EOS 5D Mark III – Key features:
22.3 Megapixel full-frame sensor
61-point autofocus
Up to 6fps continuous shooting
Native ISO 100-25,600 sensitivity
Full HD video with manual control
14-bit DIGIC 5+ processor
Enhanced Weather sealing
HDR mode with presets